US shoppers spend $26 billion on Prime Day
The "Amazon Prime Day" event in June, which lasted four days, saw over $26.4 billion spent in the United States, an increase of 9.3% compared to the previous year. High inflation and significant discounts encouraged consumers to buy luxury goods such as electronics and household appliances, with the amount of tax refunds increasing by 11.1% to support purchases. However, the average order size declined to around $47.66, reflecting a decrease in consumers' purchasing power.
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