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الاقتصادية
Al Othaim Markets updates on hypermarket size
The strategies of grocery retail companies in Saudi Arabia have changed, with operational efficiency and quick access to consumers becoming more important than store size. Companies are moving towards designing smaller stores, as the size of typical supermarkets has decreased from around 4,000 square meters to between 1,500 and 2,000 square meters, in order to reduce costs and improve performance despite a 4.39% decline in the consumer goods market in the first quarter. Consumer behavior is also shifting, with shoppers visiting stores more frequently but making smaller purchases each time, alongside an increased use of digital channels and e-commerce.
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