How I Challenged Multinational Companies from a Small Apartment with Experiences from Ivory Coast
Emerging African companies have succeeded in breaking the monopoly of multinational corporations in West African markets by strengthening their local capabilities and adopting digital technologies. For example, "Petro Ivoire" has become the largest local distributor of petroleum products in Côte d'Ivoire and has expanded its presence in the liquefied petroleum gas sector and renewable energy sectors. Similarly, the platform "Jamu" has launched a rapidly growing digital bank serving over two million customers and 10,000 small businesses, benefiting from regional integration and appealing to its young demographic. Additionally, the "Kaira Holding" group has reached over 32 countries in the cosmetics industry, relying on locally sourced raw materials and low manufacturing costs, and plans to penetrate the Chinese market by 2027.
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