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Saudi Arabia's franchise sector expected to exceed 1,500 brands by first half of 2026
The franchising sector in Saudi Arabia has achieved record growth, with the number of brands operating within the system reaching 1,514 by the end of the second quarter of 2026. Most of these brands are from local companies, which accounted for 49.1% of the market, compared to just 13% in 2020. This reflects the maturing regulatory environment and the support strategy of the Franchising Center at "Musharat." Additionally, the center has facilitated the transformation of 214 local brands into franchise systems, achieving extensive reach across diverse sectors such as food, retail, and services, with the goal of fostering growth and investment opportunities in the Saudi market.
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