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Source: الاقتصادية
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Surg Sports Investment Company, affiliated with the Public Investment Fund, has launched the "Radia" platform for the management and operation of sports and entertainment facilities in the Kingdom, in collaboration with Live Nation and OK View Group. The platform aims to offer comprehensive services including facility management and operation, marketing, and content provision, relying on digital solutions and data analytics to improve operational efficiency and enhance the fan experience. Radia's services cover all stages of facility development, from design and planning to operation and marketing, supporting the Kingdom’s expansion in creating and hosting global sporting events. It is projected that the sports sector in the Kingdom will be worth more than 82 billion riyals by 2030. Zavier Campbell is leading the company as CEO, as part of a strategy to strengthen sports infrastructure and develop the sports and entertainment sector in the Kingdom.
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