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The article discusses the financial aspect of the 2026 World Cup, explaining that FIFA (the International Federation of Football Association) is the biggest beneficiary. It has achieved record revenues approaching $13 billion during the current four-year cycle, with expectations of exceeding that figure in this year's edition. These revenues come from broadcasting rights, sponsorships, and ticket sales, which have seen significant price increases—final match tickets sold for over $32,000 on the official market and over two million dollars on resale platforms. Additionally, profits for advertising and sponsorship companies are rising, and the value of clubs such as Inter Miami has doubled. Betting markets have also expanded the overall market size to around $50 billion. However, the surge in popular interest has not translated into full hotel occupancy, and rising costs have placed a financial burden on fans. Disruptions in booking processes, along with high accommodation and travel expenses, have diminished the long-term economic benefits for the host cities.
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