NHC sponsors Al Hilal kit inspired by Saudi sands
Al Hilal Club has signed a strategic partnership agreement with NHC Group for three seasons, making it the club's main partner and featuring their logo on the front of all football team jerseys, including youth and academy teams. The agreement grants NHC Group prominent visibility on the club's jerseys and platforms, enhancing their marketing opportunities, while also allowing Al Hilal to expand its commercial investments and increase sponsorship channels. Concurrently, the sponsoring company Puma unveiled a new jersey inspired by Saudi sands, reflecting the local environmental identity. The design incorporates a sandy element that symbolizes the environment, as part of the "One Logo... One Glory" campaign.
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