Saudi Arabia to Broadcast 2026 eSports Cup
The Electronic Sports Federation announced the expansion of its partnership with Saudi Airlines to become the official carrier of the 2026 Electronic Sports World Cup, held in Paris. The company revealed the first aircraft bearing the tournament’s logo, flying between Riyadh and Paris throughout the event’s duration. It will continue operating on international routes for two years to enhance the global presence of the tournament. The collaboration includes providing transportation services for players, teams, fans, and content creators, as well as recreational content on the aircraft and live events throughout the tournament period from July 6 to August 23. The event features over 200 teams and 2,000 players from 100 countries, with prize pools exceeding $75 million.
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