SRMG subsidiary partners with STC to sponsor Saudi League
The Saudi Research and Media Group (SRMG) has signed an exclusive contract with Saudi Telecom Company (STC) to sponsor and advertise Saudi football league events, including the King Abdulaziz Cup, the Super Cup, and the First Division League, for a period of three years. The contract is valued at more than 5% of the company's expected revenues for 2025, with its financial impact beginning in the third quarter of 2026. Additionally, SRMG has increased its stake in "Thamaia" Publishing and Distribution to 75% to support sports content. "Thamaia" holds exclusive broadcasting rights for Saudi competitions, worth 2.32 billion riyals over six years.
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