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The article discusses the importance of developing Syrian drama and restoring its position as a soft power that enhances national image and supports the cultural economy. It addresses the reasons behind its decline, such as weak funding and lack of investments, and emphasizes the need for increased government and technical support, motivation for local and Arab production, and the adoption of effective marketing strategies. The article also highlights the importance of updating content and setting high-quality standards to attract both local and international audiences, with the goal of regaining its former status and strengthening its presence on the global stage.
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