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الاقتصادية
Hilton notes increased hotel demand for 2026
Hilton Group has raised its revenue growth forecast for 2026, supported by strong demand for luxury hotels. The company now expects the occupancy rate index to increase by between 3% and 3.5%, up from previous estimates of 2% to 3%. The second quarter results confirmed that demand for luxury travel remains resilient despite inflation and declining revenues in the Middle East, as Hilton reported a 3.9% increase in available room revenues, driven by higher occupancy rates and room prices. Additionally, the company's revenues grew by 6.5% to $3.34 billion, with net profit rising to $482 million. Hilton anticipates continued strong demand through 2027 and expects the total number of rooms to increase by 6% to 7% in 2026, despite ongoing pressures in some markets such as the Middle East. The company continues its global expansion by opening new hotels, leveraging the momentum from the World Cup events and their positive impact on tourism and the hospitality industry.
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