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الاقتصادية
Banking ads in golf increase 133%
Major golf championships have witnessed new record levels in sponsorship, with their revenues reaching $442 million in 2026, representing a 28% increase since 2022. The Masters, PGA, U.S. Open, and Open Championship together generated $214 million in sponsorship income. Financial services brands are the largest investors, having spent $65 million in 2026—an increase of 133% compared to 2022—with a significant rise in banking investments driven by the strong connection between high-income audiences and golf tournaments. This trend creates lucrative marketing opportunities for luxury brands and automobile companies.
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