16 Hrs
Source:
الاقتصادية
Milaf supports 25 Saudi brands abroad
Milaf Global, in collaboration with Selfridges in London, launched the initiative "Saudi Arabia... Unlimited Horizons," which runs for six weeks from July 27 to September 5. The event showcases more than 25 Saudi brands across sectors including food, fashion, beauty, perfumes, and jewelry at one of the largest luxury retail stores in the British capital. The aim of the initiative is to empower Saudi brands to access international markets and strengthen their global presence, with a focus on product quality and their potential for external expansion. This initiative is part of the Public Investment Fund's efforts to develop strategic sectors and support economic transformation, as the organizers seek to open new horizons for national companies and present high-quality Saudi products to a global audience.
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