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Manshat begins franchise tour in Al Bahah with 20 brands
The article reviews the activities of the Franchise Tour Exhibition held in Al Baha region, organized by the General Authority for Small and Medium Enterprises "Monsha’at" in partnership with Al Baha Chamber of Commerce and several governmental and financial entities. The exhibition aims to raise awareness among entrepreneurs and investors about the franchise system, and to promote opportunities for expansion and investment within the sector. This is achieved through the participation of more than 20 franchising brands, as well as workshops and discussion sessions on legal aspects, financing, marketing, and operational guidelines. The exhibition encourages the building of investment partnerships, opportunity assessment, and the utilization of financing and support programs, all to foster sector growth and increase its contribution to the national GDP.
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