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الاقتصادية
Heineken profits beat estimates amid 3,000 layoffs
Heineken was able to surpass expectations for its first-half profits, despite laying off around 3,000 employees out of a planned reduction of 6,000 over two years aimed at improving efficiency and reducing costs. This led to a 6.7% increase in operating profits, exceeding the forecasts of a 3.3% growth. This success is attributed to the company's efforts to cut costs and improve performance, while continuing to explore additional opportunities to reduce expenses, especially in Europe and other markets. Despite weak demand in some regions, cost-cutting measures have been described as essential for increasing profit margins and ensuring continued growth, with the company prepared to make further reductions in the future. Additionally, appointing Rafael Oliveira as the new CEO reflects the company's focus on enhancing performance and addressing financial challenges, as it aims to boost sales and narrow the gap with competitors despite economic and geopolitical pressures.
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