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Source:
الاقتصادية
Arabia's quarterly losses surge 548 percent
The Arab Company for Technical Undertakings incurred quarterly losses of approximately 548% in the second quarter of 2026, amounting to 214 million SAR, compared to a loss of 33 million SAR in the same period of the previous year. The company attributed this to declining revenues and rising costs associated with operating new advertising sites, especially amid decreased demand for advertising spending due to geopolitical tensions that affected client budgets and led to the cancellation of advertising campaigns. Additionally, the company signed contracts with Tashweeq Airports Company to provide advertising services across 18 Saudi airports for a period of 10 years, at a value of 120 million SAR annually, with the financial impact expected to appear starting from the third quarter of 2026. The company, which is active in the installation and operation of outdoor advertising billboards, has a market value of 4.5 billion SAR and is focused on developing airport interior advertising.
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