18 Hrs
Source:
الاقتصادية
Bee Care supports Saudi Rushan League
The Saudi Pro League has signed a partnership agreement with "B Care" Insurance Company to become the official insurance partner of the Roshen Saudi League starting from the 2026-2027 season for a duration of three seasons. The aim is to enhance the commercial aspects of the competition and diversify revenue streams. Through this partnership, the league seeks to develop contractual models that go beyond traditional advertising by introducing initiatives and interactive experiences for fans, with a focus on increasing commercial value and strengthening the presence of Saudi, Gulf, and global brands. "B Care" intends to leverage this partnership to boost its presence and reach a broader customer base by capitalizing on the league's widespread popularity. The goal is to expand its digital ecosystem and raise awareness of the insurance solutions it offers. This move is part of the league's efforts to grow revenue and enhance the marketing value for both the competition and the clubs, with an emphasis on continuous growth in spectator attendance and market interest in the league.
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