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Shein faces significant challenges ahead of its upcoming planned IPO in Hong Kong, scheduled to begin in August 2026. The company has lowered its expected valuation to between $30 billion and $40 billion, compared to its private market valuation that reached $100 billion in 2022. Investors are expressing doubts about the company's ability to sustain high growth rates following a substantial slowdown in sales, which has been driven by rising costs and changing market conditions, especially after the imposition of European tariffs and increased investments in local warehousing. Despite revenue growth reaching 41.1% in 2023, experts anticipate continued deceleration to around 2% in 2024, alongside weak order recurrence rates and no change in the number of active customers. This complicates efforts to achieve a higher valuation and raises concerns about the impact of price reductions on the company’s ownership structure.
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