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15 Years with Tim Cook in Apple’s Growth
During his 15 years of leading Apple since its founding, Tim Cook achieved exceptional growth, with a market value exceeding $4.5 trillion. The company's revenue surpassed $100 billion for the first time in 2025, and new horizons were opened through projects like the Apple Watch and AirPods. However, he faced criticism for the absence of revolutionary innovations on the scale of the iPhone, despite the success of current products. The latest example is the launch of Apple Vision Pro in 2023, which did not meet expectations due to its high price. Cook concludes his leadership period with Jon Ternus assuming the position, amid widespread praise from the company for his engineering skills and innovative spirit, which will continue to lead Apple forward.
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