Adobe provides free AI tools in Saudi Arabia

Adobe has announced the expansion of its partnership with the Saudi Ministry of Communications and Information Technology and Humoain to provide free AI tools to more than 27 million citizens and residents in Saudi Arabia, for a period of 12 months. The initiative includes free access to tools such as Adobe Firefly Standard and Adobe Express Premium, aimed at supporting creative growth and encouraging innovation in content creation and productivity fields. The plans also involve developing custom image generation models tailored to the Saudi cultural context, as well as programs to support startups and national talents through free training, with the goal of boosting the creative economy and developing local skills in AI. This collaboration aims to empower individuals and businesses to use AI tools to enhance creativity and productivity, with an investment exceeding $4 billion in the kingdom.

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