20 Hrs
Source:
الاقتصادية
stc and SRMG partner to boost media growth
The stc Group, a digital transformation enabler, has signed a Memorandum of Understanding with the Saudi Research and Media Group (SRMG), the region's largest media group, to enhance media production capabilities in Saudi Arabia. The collaboration aims to develop the media production ecosystem and support the delivery of high-quality content to audiences both domestically and internationally through advanced technologies such as cloud computing, artificial intelligence, and virtual production. Key areas include high-efficiency communication solutions, the establishment of modern production centers, and secure cloud platforms for content management, along with exploring technologies like augmented reality and virtual reality, with the goal of strengthening the Saudi media industry and supporting national creative talents.
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