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Renault boosts South America with Niagara
Renault has launched its new "Niagara" truck, manufactured in Argentina, targeting South American markets including Brazil, Argentina, and Colombia. The aim is to strengthen its presence and achieve growth in the region. The truck, which is part of the company's strategy to reduce dependence on the European market, comes in models powered by internal combustion engines, followed by hybrid versions. It is primarily designed for professional use, but its design also allows for use during special occasions. The "Niagara" competes with brands such as Fiat Toro, Ford Maverick, and Chevrolet Montana. Renault hopes that it will help increase its share in the pickup truck market in Latin America, which accounts for about 30% of car sales in the region.
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