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Apple has launched its new foldable phone, the iPhone Diu, priced starting at $1,999 in the U.S. market. Features include a larger screen that allows for work and entertainment use, and it aims to serve as a personal hub for artificial intelligence. Although expectations are to sell around 6 million units by the end of the year, the high price and uncertainty about the target demographic raise concerns about limited sales after the initial excitement, especially since the global foldable phone market is not expected to exceed 3% by 2026. Analysts point out that Apple's success will depend on the strength of its brand, even though the market is currently dominated by Samsung, which holds a 40% share of this sector.
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