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The American automotive industry is facing a rapid structural decline, as its influence in both the global and domestic markets has diminished significantly. Its market share has shrunk dramatically from about 25% in the 1990s to less than 10% today. This reflects the dominance of Asian and Chinese companies, especially with the rise of firms like Toyota and BYD, and the declining performance of American companies such as General Motors and Ford, which have seen their shares in the Chinese and European markets decrease. The decline is due to multiple structural factors, including the slowdown in adapting to the rapid technological shift, particularly in electrification and software, along with over-reliance on the domestic market and protectionist trade measures that have not helped sustain competitiveness. The downturn is also attributed to diminished innovation and reduced investment in research and development, posing a threat to the sector’s role as an economic and strategic driver for the United States. This decline threatens to upset the balance of the country’s industrial and economic power in the long term.
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