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الاقتصادية
Novo Nordisk unveils new identity and strategy
Danish company Novo Nordisk announced the adoption of the name "Novo" in its daily operations in order to reintroduce the company and focus on growth and competitiveness, especially in the rapidly expanding obesity medication market. This step is part of a broader strategy that includes redefining the corporate culture under the theme "The Novo Way," which is built on four main principles: customer focus, competitiveness, transparency, and integrity, all aimed at accelerating decision-making and improving performance. The company operates amid increasing competition from Eli Lilly, which offers rival drugs for obesity treatment, amidst pressures related to pricing and expanding treatment options. Since the beginning of the year, the company's stock has declined by 15%. Novo plans to showcase its new strategy at a conference in late September to promote sustainable growth and direct resources toward the highest-yield opportunities.
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