55 Days
Source:
البيان
Dubai Brand Turns Media Summit Creative
The article discusses the activities of the Arab Media Summit 2026 hosted by Dubai, emphasizing the provision of an integrated experience for guests that goes beyond traditional sessions. It highlights initiatives by "Brand Dubai" that leverage art, technology, and innovation. The events include support for 10 startups by Emirati entrepreneurs, transforming local creativity into products through the "Dubai Store," and integrating Emirati heritage by offering "Dubai Guffa" rides. Additionally, modern artistic experiences utilizing artificial intelligence are featured, allowing participants to view animated artworks, capture digital photos that are printed and displayed, with a robotic team participating in the interactions. These experiences aim to enhance Dubai’s image as a hub of innovation and creativity, offering an exceptional event that leaves a lasting impression of its diversity and flexibility in hosting major events. The focus is on details that reflect the city’s identity and foster lively engagement with the audience.
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