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The article discussed the important role that doctors play in digital content, especially on social media platforms, where trust in medical information is essential. Such information must be based on professional ethics and scientific accuracy. Experts emphasized that doctors should remain as knowledge providers, not just promoters of products. They also issued a warning about the dangers of AI fakery and misinformation, which can lead to significant health harm. They highlighted the need for self-regulation, presenting content in a clear, simple, and trustworthy manner, away from sensationalism and the influence of unspecialized influencers. The goal is to maintain a balance between raising awareness and attracting attention to enhance the public's health literacy.
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