Dubai Media and Emirates Boost Emirati Stories
Dubai Media Corporation and Emirates Airlines announced the signing of a strategic partnership aimed at promoting Emirati content and delivering it to a global audience through Emirates' network of destinations. This partnership will provide high-quality local content displayed on the "ICE" entertainment system onboard flights, starting in October. It will include Emirati programs and series, featured within a library of over 6,500 channels in 40 languages, with the goal of enhancing Dubai's cultural identity and opening new markets for Emirati content.
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