23 Hrs
Source:
الاقتصادية
"Roshun League Broadcasts in 16 Markets"
The Saudi Pro League has launched a new model for distributing King Cup matches in 16 international markets. The goal is to expand the reach of the matches and increase revenue through "Recast" technology. This model allows clubs, players, and authorized content creators to promote the matches and earn their share of the revenue via a pay-per-view and engagement system with brands, while also strengthening the fan base outside traditional channels. This step is part of the League's strategy to leverage the global content creator economy and turn widespread exposure into actual revenue, without abandoning traditional broadcasting agreements. It also involves monitoring the model’s ability to attract viewers and generate direct sales.
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