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The article discusses the phenomenon of manipulating the meaning of the abaya and presenting it as a modern fashion piece that contradicts its historical and social symbolism. It has become featured in advertisements showcasing bold and revealing designs, neglecting the notions of modesty and dignity traditionally associated with it. The author emphasizes that the abaya is not merely a piece of cloth but a symbol of identity and respect. Transforming it into a fashion trend without respecting its symbolic significance threatens to diminish its historical and social value, especially with the repeated images that underestimate its meaning and lead to the erasure of future generations' memories. The article calls for respecting our cultural symbols and developing them in ways that preserve their significance. It also stresses the importance of raising awareness among advertising institutions about their responsibility to present national symbols in a manner that reflects their true value and respects our culture, away from repetitive portrayals that could have negative impacts on social identity.
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