Dubai Media Academy forecasts media future
During its participation in the "Arab Media Summit 2026," Dubai Media Academy addressed the major shifts that are reshaping the future of the media industry. This included the impact of artificial intelligence, changes in audience interaction patterns, and the rise of audio content such as podcasts. The discussions and reports highlighted the challenges and key factors for understanding the needs of the younger generation, with a focus on future media skills, combating digital misinformation, and protecting national narratives in a rapidly evolving media environment. Emphasis was also placed on the importance of developing legislation and equipping institutions to face the challenges of the coming phase.
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