Magical Eye Conference
The 24th Arab Media Summit focused on the role of media in shaping the future of the region and competing with modern technologies such as artificial intelligence, emphasizing the importance of responsible use of these technologies to serve society. The summit discussed how to develop the Arab narrative and produce content that reflects national identity, rather than relying on Western media tools, with an emphasis on the authenticity of the message and its adherence to values and principles. It also reviewed the challenges faced by traditional journalism and how to engage with digital transformation, stressing the need to anticipate developments and creatively leverage technology to improve content creation and have a greater impact, ensuring media that is recognized for its credibility and efficiency.
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