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WNBA season sets viewer record
The 2026 season of the Women's National Basketball Association (WNBA) set a record as it recorded the highest television viewership since 2000, with an average of 771,000 viewers per regular-season game, representing a 17% increase over the previous season. Over 51 games surpassed the one million viewer mark, while 18 games broke the 1.5 million viewership threshold. Nine games drew more than two million viewers, including a matchup between the "Fever" and "Sky" teams, which is considered one of the most-watched games in terms of television audience. Additionally, the network achieved a record-breaking total of 320.7 million hours of live streaming, and the cumulative audience grew to 91 million viewers. The season's results reflected significant progress, with "ABC/ESPN" and "CBS" outperforming themselves and setting new viewership records. Moreover, digital media partnerships demonstrated excellence, with the audience continuing to grow and viewership rates rising notably.
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