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Tunisia is preparing to implement a new promotional program for dates for the 2026-2027 season, aimed at maintaining its share in traditional markets and opening new markets. This follows a record-breaking export revenue that exceeded one billion Tunisian dinars (about 335 million dollars) for the first time, with approximately 160,000 tons of dates exported, most of which are of the "Deglet Nour" variety. The sector faces challenges including climate change, rising production and transportation costs, and increasing international competition. Tunisia seeks to diversify its export markets and increase exports of date derivatives such as pulp and syrup, with plans to establish direct sales points, strengthen marketing efforts, and collaborate with international exhibitions. Additionally, a long-term strategic study up to the year 2055 is being prepared to address future challenges.
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