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Cinema Retail rebrands as AFG Retail
AFG International, formerly known as Cinema Retail, announced the launch of its new branding identity under the name "AFG Retail" starting October 8, 2026. These changes are part of a strategic initiative to improve the company's structure while maintaining its current operations, as it will continue to operate under its existing name and trading symbol (4240) without any modifications to the legal name or existing contracts. The company, which currently manages over 700 stores across eight markets and represents 38 global brands, is focused on diversifying revenue sources and strengthening its presence as a multi-channel partner in various sectors such as fashion, beauty, and technology, all aimed at supporting sustainable profitability and future growth.
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