Saha to Enter Saudi Sports Market
Louis Saha, the former French footballer, plans to enter the Saudi sports market through a joint venture between his companies, "AxisStars" and "KiiMasters." The goal is to empower athletes professionally and turn their influence into sustainable income and societal value. "AxisStars" focuses on managing athletes' and artists' business opportunities and supporting their career decisions, while "KiiMasters" provides a platform to convert their influence into income through subscriptions, with revenue shared among athletes, artists, and members. Saha aims to expand his operations in Asia and create a unique model in the region that contributes to enhancing the professional and social development of athletes.
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