59 Mins
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الاقتصادية
Source: الاقتصادية
59 Minsالاقتصادية
Source: الاقتصادية
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The total value of sponsorship in the Spanish league reached a record $1.4 billion, up 3.9% from the 2025–2026 season, despite the number of deals falling 7.2% to 657—a shift toward fewer, higher-value partnerships. Real Madrid and Barcelona account for 71.1% of the market value of club sponsorships, while Emirates’ deal with Real Madrid is worth €100 million a year. Broadcasting and sponsorship agreements running from 2027 to 2032 have also bolstered the league’s financial stability, alongside annual growth of 27.6% in technology, media and telecommunications sponsors since the 2020–2021 season.
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