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Apple shares fell about 4% on November 3 after its results showed that rising memory-chip prices were weighing on profit margins, with costs expected to keep climbing beyond the quarter ending in December. Gross margin fell to 47.9% in the September quarter, and the company expects it to decline to 45%–46% in the following quarter. Its manufacturing-related purchase commitments also rose by $33 billion, to $89.7 billion. Although fourth-quarter sales beat analysts’ expectations and Apple issued an upbeat revenue forecast, analysts warned that raising prices to offset costs could deter consumers from buying.
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