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The tourism and economic-focused “Dubai Content Creators” program, organized by the Dubai Press Club in collaboration with the Dubai Department of Economy and Tourism, showcased participants’ final projects after two weeks of intensive training. Participants were asked to choose a landmark or destination in Dubai and tell its story in either a 60- to 90-second short video or a longer video of three to 10 minutes, drawing on their skills in developing ideas, writing, filming, and editing. Projects were assessed on the originality of the idea, the quality of the storytelling and production, and how well the content suited its platform. The aim was to highlight Dubai’s landmarks and tourism experiences through innovative digital formats.
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