9 Hrs
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البيان
UAE Media Shapes Identity
Abdullah bin Mohammed bin Butti Al Hamed, Chairman of the National Media Office, said that declaring 2026 the “Year of the Family” reflects the family’s role in instilling values. He underscored the importance of its partnership with education, institutions and the media in developing people. He explained that the Office’s strategy is built on authentic content that reflects the UAE’s identity, national talent, and smart platforms and technologies. It also involves investing in artificial intelligence and data without replacing the human role. He also stressed the need to strengthen partnerships and develop media productions with export potential, while improving the media sector’s readiness for crises by coordinating efforts and speeding up the dissemination of accurate, reliable information.
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