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الاقتصادية
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الاقتصادية

2026-11-06T17:42:16.900Z

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Stadiums Become Ad Hubs

Stadiums Become Ad Hubs

A Vodafone survey found that 63% of football fans regularly use their phones during matches, while one in four posts content in real time. Meanwhile, 68% of those in attendance feel that phone use is excessive. The newspaper *AS* warned that stadium stands are turning into advertising platforms and hubs for digital content, attracting influencers in ways that weaken live interaction and compete with the traditional fan experience. A study also found that 47% of young people aged 18 to 24 prefer short clips to watching an entire match. In an effort to reduce distractions, Borussia Dortmund launched an initiative rewarding fans in the “Yellow Wall” stand for keeping their phones switched off throughout the match, while allowing them to use their phones at halftime.

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