الاقتصادية
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The National Football League invested nearly €1 million to prepare Madrid’s Santiago Bernabéu Stadium for the Cincinnati Bengals–Atlanta Falcons game. The work included upgrades to the playing surface, team facilities and locker rooms, as part of a partnership with the Spanish capital that runs through 2027. Around 78,000 spectators are expected, including 40,000 from outside Spain. Hotel bookings have risen by 18.7%, while the average room rate has reached €264 per night. The game is expected to generate more than €70 million in economic benefits. It is part of the league’s international expansion, which this year includes a record nine games outside the United States and aims to attract 50 million new fans worldwide.
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