Saudi Marriage App Grows

Saudi Arabia’s marriage-services market is expanding as opportunities for traditional introductions decline and lifestyles change. Users of the Malika app surpassed 130,000 over two and a half years, including around 5,200 paid subscribers. The app says it has contributed to approximately 2,000 marriages. Subscriptions range from 169 riyals per month to 498 riyals for six months, while matchmakers typically charge around 5,000 riyals, with fees varying according to experience and clients’ ability to pay. Eighty percent of the app’s users are in Riyadh and Jeddah. Verifying intermediaries’ identities and protecting users’ data remain key challenges to the market’s growth.

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