Yemen relies on small-scale oil and ghee for daily sustenance
The consumption pattern in Yemen has changed dramatically due to the deterioration of the local currency and the scarcity of liquidity, as families now purchase in small quantities or by the piece to meet their daily needs, often breaking down goods into smaller units. This transformation has led to a reorganization of sales methods in the local market, with merchants trying to keep up with the reduced purchasing power of customers, while Yemeni society remains under increasing economic pressure that threatens the sustainability of this consumption style.
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