Shakira's World Cup performance earnings from FIFA songs
The article discusses how artists, especially Shakira, achieve huge profits from World Cup songs despite not receiving direct payments from FIFA. These profits include income from digital platform royalties, licensing rights, and contributions to charitable projects. It also highlights the success of the official World Cup songs, along with the impressive viewership and revenue figures, emphasizing the complexity of distributing earnings among artists, production companies, and charitable organizations. It is noted that World Cup songs are now massive commercial ventures that generate billions of dollars.
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