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The article highlights the phenomenon of increasing small home-based projects in Jordan led by women, aimed at preserving heritage and boosting income, especially amid the rising unemployment rate among women, which reached 32.7% in the first quarter of 2026. It features models such as Shahnaz Bani Ta'an, who develops traditional products and markets them through social media, as well as an engineer who integrates the art of macrame, and other women offering traditional dishes and homemade sweets. These initiatives contribute to strengthening the small economy, which is a vital source of income for many families, despite the challenges related to funding and digital marketing.
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