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The 2026 FIFA World Cup, hosted by the United States, Canada, and Mexico, is a massive economic event that goes beyond just the matches. It encompasses a lucrative media industry that generates billions of dollars, with contracts for sports commentators and analysts involving significant sums ranging from $250,000 to $500,000 annually for top commentators. Meanwhile, salaries for leading analysts can exceed $1.3 million per year. The funding for these salaries depends on broadcasting rights purchased by networks; for example, Fox Sports spent around $485 million, and Televisa (Telemundo) approximately $465 million in the United States, while the value of European broadcasting rights surpasses $350 million. The voices of analysts and those featured in coverage of the tournament are considered valuable media assets, comparable in commercial value to football stars.
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