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Major tech companies, such as Meta, have begun shifting from an ad-dependent model to offering paid subscription services. Meta introduced "Plus" subscriptions on Facebook, Instagram, and WhatsApp, which come with additional features for a monthly fee, in an effort to cover the costs of AI development and data center investments. This transformation is changing the concept of "perpetual free access" and creating a new digital divide, where the quality of the user experience varies depending onability to pay, while many users are feeling increasingly "subscription fatigue."
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