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Al Arabiya secures 336M riyal ad deal

Al Arabiya secures 336M riyal ad deal

The Arab Company for Technical Commitments signed a contract with "Mouja Al-Asr" Advertising and Public Relations to provide non-exclusive advertising services for a period of three years, with an average annual value of 336.5 million riyals. The contract includes outdoor advertisements on billboards in Jeddah, Arar, Jazan, and Hail. The aim of the agreement is to expand the company’s presence in the outdoor advertising sector and strengthen its presence at key locations, with financial impacts expected to begin in the second quarter of 2026. Previously, the company had experienced a 95% decline in first-quarter profits due to rising costs and decreased revenues.

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