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الاقتصادية
Seven Brands Contribute $640M Annually to FIFA
The annual value of major FIFA sponsorship contracts is estimated to be between $600 million and $680 million, with total key agreements exceeding $3.1 billion. FIFA sponsors are among the most important sources of funding, with contracts from major companies like Aramco, Adidas, and Coca-Cola contributing over $100 million annually. FIFA expects to generate revenues exceeding $13 billion from 2023 to 2026, of which $8.9 billion will be linked to the World Cup—an increase of 72% compared to the 2022 edition. The World Cup is one of the most attractive sporting events worldwide for advertisers and brands.
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